Annual Report 2013

Expand footprint in emerging markets Expand footprint in emerging markets Expand footprint in emerging markets
Expand footprint in emerging markets

Globalize

Expand footprint in emerging markets


Chengdu, China


China is one of the top five global markets for our Beauty Care business. We focus on targeted marketing activities in “modern trade stores,” which represent 70 percent of today’s total hair business in China.

 

From left: Marketing Director Anita Ching and James Wang, General Manager Retail, discuss the shelf presence of Beauty Care products with Chun Yao, salesperson at A.S. Watson, in Chengdu, China.

 

www.aswatson.com

 

Expand footprint in emerging markets

Globalize

Expand footprint in emerging markets


Chengdu, China


With over 11,000 stores worldwide, A.S. Watson is one of Henkel Beauty Care’s top customers. Both companies profit from this partnership and support one another. For example, A.S. Watson is briefed in the early stages about Henkel product launches and innovations – here, for example, about Schwarzkopf Supreme Selection, available in China.

 

www.aswatson.com

 

Expand footprint in emerging markets

Globalize

Expand footprint in emerging markets


Chengdu, China


Strong customer relationships are critical to long-term profitable growth and outperformance in competitive markets. Strategic cooperation with key accounts is therefore an important pillar of success and is pursued consistently at Henkel Beauty Care. Together, Henkel and A.S. Watson defined various areas of cooperation –  for example, with respect to sustainability.

 

www.aswatson.com