Annual Report 2013

Notes to the consolidated statement of income

(24) Marketing, selling and distribution expenses

Marketing, selling and distribution expenses amounted to 4,242 million euros (previous year: 4,302 million euros).

In addition to marketing organization and distribution expenses, this item comprises, in particular, advertising, sales promotion and market research expenses. Also included here are the expenses of technical advisory services for customers, valuation allowances on trade accounts receivable as well as valuation allowances and impairmentimpairment
Impairments of assets are recorded when the recoverable amount is lower than the carrying amount at which the asset is recognized in the statement of financial position. The recoverable amount is calculated as the higher of fair value less costs to sell (net realizable value) and value in use.
on trademarks and other rights.