Annual Report 2013

Economic report

Return on capital employed (ROCE)

Return on capital employed (ROCE)Return on capital employed (ROCE)
Return on Capital Employed (ROCE)
increased from 18.7 to 20.5 percent. This is essentially due to the very strong increase in operating profit. In the Laundry & Home Care business unit, we were able to improve return on capital employedcapital employed
Capital invested in company assets and operations. Equity + interest-bearing liabilities.
by 3.6 percentage points to 29.4 percent. At 26.6 percent, ROCE for the Beauty Care business unit was slightly above prior year. In the Adhesive Technologies business unit, we increased return on capital employedcapital employed
Capital invested in company assets and operations. Equity + interest-bearing liabilities.
from 16.5 percent to 18.8 percent.