Annual Report 2013

Highlights

Sales growth

+5.7 %


organic
sales growth

Adjusted1 operating profit

714 million euros


adjusted1 operating profit (EBIT):
up 8.5 percent

Adjusted1 return on sales

15.6 %


adjusted1 return on sales (EBIT)return on sales (EBIT)
Operating business metric derived from the ratio of EBIT to revenues. Also known as EBIT margin.
:
up 1.1 percentage points

Persil High Suds Gel

Persil High Suds Gel

The powerful liquid detergent Persil High Suds Gel brings the cleaning power of Persil to a number of countries in the Middle East and North Africa.Its formula was especially adapted to the regional requirements for washing by hand: powerful suds, effective stain removal, and a fresh, long-lasting scent.

Somat / Pril Gel Tabs

Somat / Pril Gel Tabs

The new Somat Gel Tabs – sold as Pril Gel Caps in Italy since July 2013 – are the first tabs made by Henkel completely from gel. They dissolve quickly in the dishwasher and completely remove even the toughest residue. The result: a brilliant shine for dishes.
www.somat.de

Vernel Aroma Therapy

Vernel Aroma Therapy

Essential oils and the pure fragrances of herbs and flowers have been well known for their positive effects on body and soul for millennia. The unique formulas of Vernel Aroma Therapy combine long-lasting, incomparable softness with enticing fragrances.
www.vernel.de

Key financials *
in million euros 2012 2013 +/–
Sales 4,556 4,580 0.5 %
Proportion of Henkel sales 28 % 28 %
Operating profit (EBIT) 621 682 9.7 %
Adjusted operating profit (EBIT) 659 714 8.5 %
Return on sales (EBIT) 13.6 % 14.9 % 1.3 pp
Adjusted return on sales (EBIT) 14.5 % 15.6 % 1.1 pp
Return on capital employed (ROCE) 25.8 % 29.4 % 3.6 pp
Economic value added (EVA®) 393 507 29.3 %

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Sales development *
in percent 2013
Change versus previous year 0.5
Foreign exchange –5.2
Adjusted for foreign exchange 5.7
Acquisitions/divestments 0.0
Organic 5.7
of which price 0.9
of which volume 4.8

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1

Adjusted for one-time charges/gains and restructuring charges.