Annual Report 2013

Highlights

Sales growth

+3.0 %


organic sales growthorganic sales growth
Growth in revenues after adjusting for effects arising from acquisitions, divestments and foreign exchange differences – i.e. “top line” growth generated from within.


Adjustedoperating profit

525 million euros


adjusted1 operating profit (EBIT):
up 2.1 percent

Adjusted1 return on sales

15.0 %


adjusted1 return on sales (EBIT)return on sales (EBIT)
Operating business metric derived from the ratio of EBIT to revenues. Also known as EBIT margin.
:
up 0.5 percentage points

Gliss Kur Oil Elixir

Gliss Kur Oil Elixir

The unique formula of Gliss Kur Ultimate Oil Elixir with nourishing oil elixir and golden particles repairs dry, damaged hair deep down, and strengthens hair structure. It offers a powerful new way to repair hair and up to 95 percent less breakage.

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Dial Coconut Water

Dial Coconut Water

The extraordinary body wash formula of Dial Coconut Water featuring coconut water and bamboo leaf extract moisturizes with every shower for skin that feels clean, fresh and soft.

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Syoss Oleo Intense

Syoss Oleo Intense

The first non-drip oil-in-cream formula from Syoss Oleo Intense provides supreme color intensity and up to 90 percent more shine – without ammonia, to optimize scalp comfort. Syoss Oleo Intense leaves hair softer, healthy-looking, and strong.

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Key financials *
in million euros 2012 2013 +/–
Sales 3,542 3,510 –0.9 %
Proportion of Henkel sales 21 % 21 %
Operating profit (EBIT) 483 474 –1.9 %
Adjusted operating profit (EBIT) 514 525 2.1 %
Return on sales (EBIT) 13.6 % 13.5 % –0.1 pp
Adjusted return on sales (EBIT) 14.5 % 15.0 % 0.5 pp
Return on capital employed (ROCE) 23.2 % 23.6 % 0.4 pp
Economic value added (EVA®) 285 323 13.5 %

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Sales development *
in percent 2013
Change versus previous year –0.9
Foreign exchange –3.7
Adjusted for foreign exchange 2.8
Acquisitions / divestments –0.2
Organic 3.0
of which price 0.5
of which volume 2.5

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1

Adjusted for one-time charges/gains and restructuring charges.